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UX Design for the MET 5-Day Digital Challenge Funnel
CLIENT
Met.com
ROLE
UX/UI Designer
DATE
2025
TOOLS
Figma, Webflow, Stripe, WhatsApp API, React
PLATFORM
Web (Desktop + Mobile)
📌 Overview
Met.com is a platform helping Latin American entrepreneurs launch and monetize digital businesses. I was brought on to design the end-to-end experience for a 5-day challenge funnel — from landing page to WhatsApp group onboarding — with the goal of maximizing signups and guiding users through a conversion journey.
💡 Problem
The team needed a high-converting, mobile-first funnel that:
- Educates users on the value of the 5-day challenge
- Captures essential user information
- Encourages users to join the WhatsApp group (core delivery channel)
- Offers tiered upsells (Course and VIP tickets)
- Prepares users for the event with clear next steps
🧱 UX Goals
- Simplify the journey from registration to WhatsApp group entry
- Clearly communicate the challenge benefits and schedule
- Increase paid upsell conversions (Course + VIP tier)
- Minimize drop-off with a progressive, guided flow
🧱 Funnel Architecture
1. Landing Page
- Hero section with expert (Germán Madrazo) to build trust
- Bold value proposition: "Lanza tu negocio digital y aprende a monetizarlo en 5 días"
- Visual calendar breakdown of 5-day challenge content
- Primary CTA: "Boletos GRATIS" leads to registration
2. Step-by-Step Registration Flow
Step 1: Video Prompt + Survey
→ Personalized onboarding with a short survey and intro video
Step 2: Course Upsell
→ Optional $29 offer to deepen learning with mental frameworks
Step 3: VIP Offer
→ $97 tier unlocks private Zoom coaching sessions
Step 4: Preparation Hub
→ Checklist: download guide, add calendar, upgrade if needed
Step 5: Final Action
→ Join WhatsApp group to complete onboarding
🔍 Key UX Decisions
- Progressive Disclosure: Avoid overwhelming users by revealing one action per screen
- Visual Continuity: Consistent branding, font, and CTA colors (blue = action)
- Trust Elements: Repetition of Germán's face across funnel for familiarity
- Behavioral Hooks: "Don't close this page", urgency copy, social proof
- Mobile First: Clean vertical layouts for WhatsApp-driven audience
📊 Results (Hypothetical)
- 3,000+ free signups in 1 week
- 28% survey completion rate
- 12% upsell conversion to $29 course
- 6% VIP ticket conversion
- <8% drop-off from landing to WhatsApp group
🤔 Lessons Learned
- WhatsApp-centric funnels demand mobile-first clarity and speed
- Users are more likely to upsell when benefits are visually reinforced immediately after emotional hooks
- Optional offers work best when positioned as helpful bonuses, not blockers
📸 Screens
Landing Page
Registration Step 1
Course Upsell ($29)
VIP Offer ($97)
Preparation Checklist
WhatsApp Join Screen
🚀 Next Steps
- A/B test course vs. VIP sequence order
- Localize funnel further for different LATAM markets
- Explore gamified incentives for referral signups